1. Strong Growth in the Global Cross-Border E-commerce Market

According to Juniper Research, the global cross-border e-commerce market is projected to exceed $2.58 trillion by 2026. Among these, the United States (US) and United Kingdom (UK) are the two most promising markets.

2. The Shipping Challenge for New Entrepreneurs

American and British consumers are highly receptive to international products on platforms such as Amazon, Etsy, and TikTok Shop. Vietnamese sellers have a significant competitive advantage with high-quality, uniquely designed, and competitively priced products in categories like fashion, accessories, cosmetics, household goods, and handicrafts. Many Vietnamese sellers have already achieved success on these platforms, generating thousands of dollars in revenue.

However, starting a cross-border e-commerce business is not just about “selling online” — it also involves solving a complex logistics chain. Cross-border shipping is far more complicated and carries higher risks compared to domestic delivery.

Common challenges faced by new sellers, especially SMEs and individual merchants, when entering the US/UK markets include:

• Slow and unstable shipping times: Delivery often takes 15–30 days or longer, leading to cart abandonment and negative customer reviews. Goods are prone to damage, loss, or delays due to the lack of direct flight routes.
• High logistics costs and unexpected fees: Import duties, customs clearance fees, fuel surcharges, and warehousing costs can erode profit margins. Many new sellers fail to calculate the accurate landed cost, resulting in losses or uncompetitive pricing.
• Safety and regulatory compliance risks: Shipments may be held at customs, lost, or damaged due to improper packaging or missing documentation. Strict import regulations in the US/UK regarding country of origin, labeling, and product safety often lead to returns or penalties.
• Lack of local support and order tracking: Difficulty in providing real-time tracking, handling customer complaints, especially when the seller is based in Vietnam.
  Intense competition and high marketing costs: Without optimized logistics, sellers struggle to compete on delivery speed — a critical factor in customer experience on Amazon and Etsy.

3. Fast – Safe – Cost-Effective Shipping Solutions

To sustainably conquer the US & UK markets, sellers need a shipping solution that is fast, safe, and cost-efficient.

GKE Logistics offers the optimal solution:

• Three major warehouses in Hanoi, Da Nang, and Ho Chi Minh City.
• Fast delivery: Only 4–9 days to the US/UK.
• Formal and transparent clearance: Full customs declaration, professional packaging, and real-time tracking 24/7.
• Competitive pricing with clear tax inclusion and no hidden fees.
• In-depth consulting support for sellers of all sizes.

Are you preparing to sell on Amazon US, Etsy, or TikTok Shop? Contact GKE Logistics today for free consultation and a detailed quotation!

Thu Phuong (Jun)